Meet Our Founders

Three ambitious college students, driven by a passion for sustainability and innovation, on a mission to revolutionize the protein industry with healthier alternatives.

Sam Klein

Sam, our founder, began his entrepreneurial journey in high school with Student Landscape, a six-figure business recognized with the Boston Celtics Heroes Among Us Award for its community work. Now a student at Tulane University, Sam continues to channel his passion for business and innovation into building this venture.

Adam Rubin

Adam began his studies at the renowned Kelley School of Business at Indiana University, where he built a strong foundation in finance and strategy. With a clear vision for growing the business, Adam transferred to Tulane University to work alongside Sam. As our CEO, Adam leads with strategic insight and a commitment to success.

Together, we’ve combined our unique skills and shared ambition to create something extraordinary. With support from our non-profit commercial kitchen in Rhode Island, Hope & Maine, we’re building a company focused on innovation, quality, and impact.

Zack Decter

Zack’s passion for food has shaped his journey, from competing on MasterChef Junior at 12 years old to studying Culinary Entrepreneurship at Johnson & Wales University. His culinary expertise and creativity drive the development of exceptional products for our customers.